Sweet Harvest Brand Application
& Launch Campaign

Taking brand basics & expanding into an effective launch campaign.

Sweet Harvest rescues fruits from local grocery stores, farmers, and restaurants that are past their point of perfection and turns them into deliciously creative fruit preserves.

Provided with the core brand consisting of wordmark, typefaces, and prototype jar design from brand owner Charlie Roe, I was tasked with expanding the brand into a full launch campaign. I added an array of fruit graphic assets, refined and expanded packaging, strategized in-store product displays, designed informative and eye-catching company trucks, and created social media and out-of-home advertisements to introduce the brand to the public.